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Elma Essentials 2017

Elma Murakami


We are excited to announce the Adelphi Plunge bralette is back in three new colorways for our second collection of Elma Essentials. Voted by our followers, Bordeaux and Blush were tied as the favorite with the orange pink colorway, Bellini came in at a very close second! We are producing a small batch of these for a limited run, factory made in Philadelphia in partnership with 

Preorder your Adelphi Plunge bralette between now and October 27th and we'll include a gift of hair ties recycled from our elastics stock along with a handwritten thank you note. Ready to ship December 11th. 


Also this October, for Breast Cancer Awareness Month we will be donating 10% from all padded bralette sales to the California Breast Cancer Research Program. Order now and support a great cause! 


Elma Murakami



Dreaming of a Getaway...

I've been craving the Summer sun after what felt like a very long winter in Northern California. Wanting to wear dainty camisoles and sheer lace tops again. With that in mind I wanted to try lingerie colors I haven't seen in my closet yet. Something about coppery orange and shades of purple were attracting my attention.


This season we're adding a new silk charmeuse in an abstract watercolor print. This precious silk and white lace was handpicked by Ying of Tailor Made Blog. A beautiful combo that I was eager to add to my Summer Collection for a limited run. 

Devon Set in Orchid Silk

Devon Set in Orchid Silk

Shimmery gold cotton jacquard from India, Alençon eyelash lace, and hand dyed trimming. Stitched alongside matcha and champagne colored silks. 



Elma Murakami


I'm thrilled to announce the first run (of hopefully many) Elma Essentials bralettes! A factory made small batch run of our beloved Adelphi Plunge bralette in Ivory and Black. A style that is über comfortable, practical, and easy to care for, while still maintaining our signature petite fit and with the option of having removable pads or no pads at all. Available for a limited small batch production run factory made in Philadelphia. 

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This collection has been an idea I have been tinkering with since the inception of Elma Lingerie, but if it wasn't for Ying of Tailormade Shop, a fellow Etsy shop owner and tradeswoman of the lingerie industry, I could never have accomplished this so quickly. Ying comes from a background of apparel production and sourcing, my perfect counterpart to produce this collection, and when she approached me this Summer with the idea of teaming up together to produce an accessible everyday bralette, I leaped at the opportunity and we hit it off immediately. 

Our goal with Elma Essentials is to provide an affordable bra with the same attention to detail and fit as my Elma Lingerie collection. If this small run deems successful we will definitely produce more styles in the future, so let's make this a success and get your Essentials bralette today. 

This limited Adelphi Plunge bralette comes in Black and Off White

This limited Adelphi Plunge bralette comes in Black and Off White

Behind the Collection

Elma Murakami

Dancers: Morgan Jean Quinn, Emma Dewing, Photographer: Alana Fickes, Stylist: Julia Perry, Hair/Make Up: Allison McGillicuddy, Behind the scenes photos by Elma



This season the ballet and documentary Afternoon of a Faun lingered in my thoughts. The inspiring film about Tanaquil Le Clercq, a ballet dancer who at the age of 27 was stricken with polio and never danced again. The ballet of the same name by Vaslav Nijinsky first premiered in Paris 1912 with a hauntingly beautiful score by Claude Debussy. Later the ballet was reinterpreted by Jerome Robbins in 1953 for the New York City Ballet featuring Le Clercq as the lead.  

I often look to ballet for inspiration. The way the dancers move freely on stage, it's the way I want to feel in my lingerie. Confident and comfortable in my own skin. 

Francisco Moncion and Tanaquil Le Clercq in Afternoon of a Faun

Francisco Moncion and Tanaquil Le Clercq in Afternoon of a Faun


The palette this season is rich with Autumn hues but is balanced with delicate neutrals. Stretch silks in Midnight Blue and Olive, with beige Chantilly lace and black velvet ribbons. Featuring a new Dove Gray scallop lace which was hand dyed for this collection. The silhouettes are always soft and comfortable, with the addition of silky basics and a new ribbed knit version of our Sylvia bralette. 

Elma Murakami

Elma Murakami

Elma Murakami

Elma Murakami


Making of a 5pc Bespoke Set - Handmade by Elma

I was commissioned to do a five piece set for a Christmas gift for one lucky lady. The request was for a nightie, bralette, garter, and panty, plus one more bralette for everyday use. The requested color was a turquoise or ice blue, something to compliment her lightly tanned skin. 

Lace - U.S. made ice blue lace with gold cording, delicate eyelash lace from China that was custom hand dyed in San Francisco. 

Silk - Stretch silk from NY

Trimmings - Dyed to match satin elastics and ribbons. 

Now taking custom orders at ElmaShop. Please fill out the inquiry form on the Bespoke page.