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Free the Girls x Elma Essentials


Free the Girls x Elma Essentials

Cassie Heil

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There’s something about the start of the year that makes everyone feel a little more powerful. Powerful enough to change things in their lives, start fresh and do more things that matter. This holiday season social media was inundated with tear jerking stories of inspiration men and women helping others, saving lives, and just being kind hearted. It is through these stories that I found an inspirational group of people working to help empower women and provide them with better lives. 

The truth about what is going on in the world around us is devastating. There are approximately 20 to 30 million sex slaves in the world today. According to the U.S. State Department, 600,000 to 800,000 people are trafficked across international borders every year, of which 80% are female and half are children. But this devastating news comes with a little hope thanks to an organization called Free the Girls.


You know that bra that is in the back of your drawer, the one that just doesn’t fit right? Well now those bras can serve a greater good. Free The Girls is an international 501(c)(3) non-profit organization that helps women rescued from sex trafficking reclaim their freedom through economic empowerment. They are devoted to showing sex trafficking victims a way out and a path to true freedom. What is true freedom you might ask? Free the girls believes that in their line of work, freedom is measured by “economic freedom, restored health, social well-being, education, and opportunity for a different, hopeful future.”

Free the Girls collects donations of new or gently used bras to help women reintegrate into their communities by selling bras to other women. Currently Free the Girls focuses their work in three countries, El Salvador, Mozambique, and Uganda. The organization works with ‘partners on-the-ground’ to help empower girls in those countries by equipping them to earn a safe income by selling bras to women in the second-hand market in hopes these girls will be able to reintegrate back into society and live full lives with their families. 


This extraordinary organization got its start back in 2011, when co-founders Dave Terpstra and Kimba Langas envisioned a unique idea to help victims of sex trafficking in Mozambique. They wanted to delve further into what happened after they were rescued, what kind of a world would be left for them. Miraculously in February of 2012, Free The Girls was featured by CNN’s freedom project in a 3-part series. What would follow would be an amazing outpouring of support which led to over 30,000 bras being shipped to Mozambique to help even more women there. Even more media exposure in 2013 helped introduce them to new partners and a launch of their other programs in Uganda and El Salvador. To date they have collected over 600,000 new and gently used bras from women all over the world. 

So how can you help? Elma Lingerie is very excited to announce our partnership with Free the Girls and tell you how you can be a part of this great cause. Free the Girls is currently exploring opportunities in Central America and Africa and I personally would love to see them reach that goal. For every Adelphi Bellini bralette sold, 10% will be donated to Free the Girls!

We will also be helping Free the Girls collect donations so please help by sending your new or gently used bra donations to the following address:

2731 Junction Ave. 
San Jose, CA 95134

For more information on Free the Girls and other ways you can help, see check out:

Instagram: @freethegirlsbras                        Facebook: